Verified Local Business Leads
You describe who you want to reach. Every matching business gets checked for fit. A working email gets sourced and deliverability-tested. You only pay for the leads that pass. That's the entire model. Nothing gets billed until it's confirmed.
Most sources in this category do the opposite: hand you a list, let you find the bounces after you've sent to them. This is built to catch what doesn't work before it costs you anything.
What "verified" means here
"Verified" gets used loosely across this category, so here's the specific claim: every business is checked against your targeting criteria at the time your campaign runs (not matched against a stale export), and every email is deliverability-tested before it's charged as a lead. Businesses that don't fit, duplicates, and unconfirmable emails are cut before billing, not discovered after you've sent to them.
A real sample run, cuts included
One campaign run found 214 matching businesses for a target vertical and geography. After ICP-fit checking and email verification, 87 leads passed and were delivered. The other 127 were cut for specific, itemized reasons: wrong fit, duplicates, or emails that didn't clear deliverability testing.
That's roughly a 40% pass rate on a single sample run, not a general benchmark for every vertical or city. The number that matters for your campaign is what your own niche and geography return, which is exactly what the free tier is for. Pass rates move with how narrow your targeting is: a broad category-plus-city search generally clears more of the field than a search stacked with several targeting signals at once, since each extra filter is another chance for a business to get cut.
What gets checked, per business
- ICP fit. An AI visit confirms the business actually matches what you described, not just category and city.
- Targeting signals beyond category and city. Website presence, review count, independent vs. chain, and other filters that separate a business that actually fits from one that only technically matches.
- Email sourcing and verification. A real email is located and deliverability-tested before it counts toward your total.
- A receipt. Every cut lead is itemized with the reason it didn't pass, so the list is never a black box.
Why pay-for-passes changes the incentive
When a vendor gets paid regardless of whether the data works, there's no structural pressure to catch bad rows before selling them. Pay-for-passes flips that: revenue only happens on leads that clear verification, so cutting bad rows is the business model, not an afterthought.
That's a mechanical difference. Not a claim about any one competitor's intentions. An unverified-unlimited subscription and a pay-per-verified-lead model are structurally different products, which is part of why the two rarely come from the same vendor.
How you'd actually use it
Describe the target: a vertical, a metro, and any signals that matter (no website, review count, independent vs. chain, whatever narrows it for your campaign). The system finds every matching business, checks fit, sources and verifies an email, and delivers the passed leads with a receipt for everything cut. From there the list is yours to load into whatever sender you already use; sending itself isn't something this handles, on purpose.
Pricing, plainly
25 free leads at signup. After that, prepaid credit packs with no subscription:
| Pack | Price | Per lead |
|---|---|---|
| 200 leads | $19.99 | $0.10 |
| 500 leads | $39.99 | $0.08 |
| 1,500 leads | $79.99 | $0.05 |
Full breakdown of the model, including why cut leads are never charged, is on the pay-per-validated-lead page. If you want to test the free tier first, see what's included in the free 25 leads.
Who this is built for
Cold-email agencies and lead-gen consultancies running campaigns across multiple verticals and metros, in-house SDR and growth teams selling to local businesses, and founder-led sales in the first year or two of a company. See the agency-specific breakdown for how the pricing and receipts map onto agency economics, or how the no-website signal works as one targeting filter among several.
It's not built for enterprise national-account selling (that's Apollo or ZoomInfo territory), and it's not built for anyone who wants the sending done for them. The output is a clean list, not a send.
For teams building outreach on top of Claude Code, Codex, or a similar agent stack, the same discover-verify-export flow is available as an MCP server and REST API.
FAQ
How is this different from a scraper or a list broker? A scraper or broker hands you a raw list and leaves the cleanup and bounce-checking to you. This checks ICP fit and email deliverability before you're charged for a lead, and gives you a receipt for everything that got cut along the way.
Will it work for my specific niche and city? Coverage varies by vertical and metro. The reliable way to find out is running your exact niche and city on the free 25 leads rather than relying on a general claim, since results genuinely differ across markets.
What if a lead bounces after I've already paid and sent to it? Every email is deliverability-tested before it's charged, which catches dead or non-existent addresses ahead of time. It doesn't guarantee a reply, but it means what you paid for was confirmed reachable at verification time.
How is this different from Apollo or a similar contact database? Contact databases are generic and national, and what you export is typically unverified. This is built specifically for local-SMB targeting, checked at run time, and billed only on leads that pass verification.