Pay Per Validated Lead, No Subscription

The billing here is prepaid credit packs: $29 for 240 credits, $79 for 750, $199 for 2,000, with a flat 1 credit = 1 validated lead in every mode and no subscription. A lead validates only after it passes a fit check against the target you described and a live deliverability test on its email; anything cut is itemized with its reason and never charged.

"Pay per lead" gets used loosely across this category to mean several different things, and the differences mostly come down to what counts as a validated lead. That's where this model parts ways with most of what the term covers.

What does "validated lead" actually mean?

Some tools that advertise "pay per lead" charge you per row returned, verified or not. Others charge a flat subscription and call every row on the export a "lead" whether or not it turns out to be a working contact. Neither of those is what happens here.

A lead only counts, and only gets charged, after it clears two checks: it fits the target criteria you described, and its email is deliverability-tested and confirmed. Businesses that don't fit, duplicates, and unconfirmable emails are cut before billing, not discovered after you've paid and sent to them. Every cut lands in a receipt with the reason attached, so you can audit the selection instead of taking it on faith.

The credit packs

There's no subscription here, no monthly commitment, and nothing to remember to cancel. You buy a pack, use the credits across as many campaigns as you want, and buy another when you're ready. A flat 1 credit = 1 validated lead, in every mode:

Every account also starts with 25 free verified leads before any purchase, run through the same checks. If you need more than 2,000 leads in one go, we'd rather handle that as a direct sales conversation than fold it into a bigger self-serve tier.

What is the credit actually buying?

Not the row. Records are cheap: bulk vendors sell business records for roughly a dime apiece, and finding businesses stopped being the hard part of this work years ago. What's still unsolved is the deciding, which of the found businesses are actually worth an email, and that's what a credit pays for here. Each validated lead is one candidate that survived a check against your specific description, criteria a database field can't express included (a missing website, a review-count threshold, an absence of booking software), with the qualifying signal attached and the rejected candidates itemized alongside it.

That's also why the billing follows validation instead of delivery. The deciding is the work; a row that failed the check isn't a discounted lead, it's a non-lead, so it isn't billed.

How does this differ from flat subscriptions?

A flat-rate scraper subscription bills for access: you pay the month's fee and pull as many rows as the plan allows, and what arrives is whatever the scrape found, unfiltered and unverified. That model can honestly suit a team that wants raw volume and runs its own deciding downstream. The difference here is simply where the checking sits: it runs before billing, per lead, and what you pay tracks what passed. See how the two models compare against a named competitor on the LeadSwift comparison page, which walks through the gap between a flat unlimited plan and a verification step.

Is it legal to pay for leads at all?

Yes, generally, when the underlying data is public business information and the campaigns that use it honor standard rules like CAN-SPAM opt-outs and accurate sender identification. Legally, paying for a validated list works the same as paying for an unverified one; the difference is whether the vendor checked the data before selling it to you. This isn't legal advice for your specific use case, but the model itself (public business data, per-row provenance, do-not-sell suppression) is the same category of practice as any list vendor operating in this space.

How the other routes price, for context

The LeadSwift, BookYourData, and LeadsPlease figures are current published rate-card numbers pulled directly from each vendor's pricing page as of July 2026, the Outscraper add-on figures are one user's reported experience rather than a published rate card, and our own packs are listed rates. The real question for each route sits off the rate card entirely: who does the deciding, and when.

Run that question against your own vertical: 25 free verified leads at signup show what passes for your exact niche and city before a single pack gets bought.

For agencies running this across multiple client verticals, the use-case breakdown for cold-email agencies covers how per-campaign billing maps onto agency economics.

FAQ

Is there really no subscription at all? No subscription. You buy a credit pack when you need leads and it doesn't expire on a monthly cycle or auto-renew. If you don't buy another pack, nothing charges again.

What happens if a lead I paid for turns out to be bad after I send to it? Every lead is deliverability-tested before it's charged, which catches dead or non-existent emails before billing. It doesn't guarantee a reply or a sale; it confirms the email itself was valid and reachable at verification time.

What do the packs work out to per lead? About $0.10 to $0.12 per validated lead across the three packs ($29 for 240 credits, $79 for 750, $199 for 2,000). For context, two verified-list brokers publish entry-tier rates of $0.40 per contact (BookYourData) and $0.60 per record (LeadsPlease), listed as of July 2026; what differs between the models is what gets checked before you pay, per the table above.

Can I buy leads for one campaign and stop? Yes. That's the intended use. Buy a pack sized to the campaign, use what you need, and there's nothing recurring to cancel afterward.